Edwin Perkins

Introduction to Edwin Perkins and Kool-Aid

Edwin Elijah Perkins was a visionary inventor best known for creating the powdered drink mix Kool-Aid, a beverage that became a staple in American households. Edwin Perkins revolutionized how people enjoyed flavored drinks and made himself a prominent figure in the business world.

Early Life and Entrepreneurial Beginnings

Perkins was born on January 8, 1889, in a modest household in Lewis, Iowa, where his entrepreneurial spirit took root. In 1893, his family moved to Nebraska. His father ran a general store, and young Edwin was exposed to various products sold there, including Jell-O, which impacted his idea. Growing up in a rural setting, Edwin learned the importance of hard work and innovation. He was particularly fascinated by the idea of creating products that could simplify daily tasks. His early interests were not limited to food and drink; he was captivated by patent medicines and household items. This curiosity would later drive him to experiment with his product ideas.

Development of Onor-Maid and Fruit-Smack

In 1920, at 30, Edwin Perkins moved to Hastings, Nebraska, where he began to focus on developing his line of products. His interest in patent medicines and household items led him to create over 125 products under the brand name Onor-Maid, which were sold door-to-door and by mail. These included household cleaning products and medicines, showcasing his talent as an inventor. One of his successful products was Fruit-Smack, a fruit-flavored liquid concentrate.

It was sold in small bottles and became popular among customers who enjoyed flavored drinks. However, there was a significant drawback: the bottles were prone to breaking during transportation, making it difficult to distribute on a larger scale. This challenge prompted Edwin to think of a more efficient solution. Inspired by Jell-O, he began experimenting with ways to dehydrate Fruit-Smack into a powdered drink mix that could be sold in small envelopes, later known as Kool-Aid.

The Birth and Success of Kool-Aid

In 1927, Edwin Perkins introduced Kool-Ade to the market. The product was revolutionary – it allowed customers to make a delicious fruit-flavored beverage by simply adding water to the powder. Each packet of Kool-Ade promised to make 10 glasses of drink for just 10 cents, making it an affordable and accessible option for families, especially during the tough economic times of the late 1920s.

The drink gained popularity not only because of its affordability but also due to its refreshing taste and ease of use. By 1931, Perkins decided to move his company, Perkins Products Company, to Chicago to expand production and distribution. This allowed him to reach a broader market, and later, Kool-Ade was sold internationally. In 1934, the name was officially changed to Kool-Aid, and it became the sole focus of Perkins’ company.

The Sale to General Foods and Perkins’ Legacy

In 1953, Perkins decided to sell his company to General Foods, one of the largest food companies in the world. Perkins remained closely tied to Nebraska, where Kool-Aid was born. He and his family donated generously to local charities and institutions. On July 3, 1961, at the age of 72, Edwin Perkins passed away in Olmsted County, Minnesota. His death marked the end of an era, but his legacy lived on through the continued popularity of Kool-Aid.